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News - May 8, 2021

Contemporary pizza merchandising machine prompts curiosity and horror in Rome


Fabrizia Pugliese collects her order on the first computerized pizza merchandising machine, which is able to kneading, seasoning and cooking the pizza in three minutes, in Rome, Italy, Could 6, 2021. REUTERS/Yara Nardi

ROME (Reuters) — Raffaele Esposito, the nineteenth century Neapolitan credited with inventing Italy’s most well-known sort of pizza, could also be delivering his grave: Rome has a brand new merchandising machine which slides out freshly cooked pizzas in simply three minutes.

Consumers utilizing the flaming pink “Mr. Go Pizza” machine can select from 4 completely different sorts of pizzas costing from $5.20-7.20. The machine kneads and tops the dough and prospects can watch the pizza cook dinner behind a small glass window.

A pizza being baked is seen within the first computerized pizza merchandising machine, which is able to kneading, seasoning and cooking the pizza in three minutes, in Rome, Italy, Could 6, 2021. REUTERS/Yara Nardi

Critiques by prospects on Thursday of the machine, one of many first in Rome, ranged from “acceptable when you’re in a rush” to outright horror.

“It appears to be like good however it’s a lot smaller than in a restaurant and there’s much less topping,” mentioned Claudio Zampiga, a pensioner.

Folks have been consuming types of flat bread with toppings for millennia, however it’s usually accepted that pizza was perfected in Naples, the place it was a avenue meals for the poor.

Custom holds that Esposito created the traditional “Pizza Margherita” on June 11, 1889 to honour the queen consort, Margherita of Savoy, throughout her go to to Naples with King Umberto I.

He used tomatoes, mozzarella and basil leaves to characterize the colors of the flag of a simply united Italy – pink, white and inexperienced. A plaque is affixed to a wall in Naples saying “Pizza Margherita was born right here.”

Claudio Zampiga waits for his order on the first computerized pizza merchandising machine, which is able to kneading, seasoning and cooking the pizza in three minutes, in Rome, Italy, Could 6, 2021. REUTERS/Yara Nardi

Fabrizia Pugliese, a Naples native and college scholar in Rome, gave the machine-made pizza a attempt to gave it a thumbs down, saying it tasted extra like a “piadina”, an ultra-thin delicate unleavened bread wrap standard in northern Italy.

“It’s OK however it’s not pizza,” was her verdict.

Gina, a pensioner who declined to present her surname, rejected the idea outright.

“Horrible. Pizza actually must be eaten sizzling, instantly. This doesn’t work for me,” she mentioned.

In truth, for a lot of Italians, the traditional pizza expertise consists of watching a “pizzaiolo,” (pizzamaker) knead the dough and cooking it in a wood-burning brick oven nearby of your desk.

In its present location, no less than, the “Mr. Go Pizza” machine will face stiff competitors getting a slice of the market.

A person appears to be like on as he waits for his order on the first computerized pizza merchandising machine which is able to kneading, seasoning and cooking the pizza in three minutes, in Rome, Italy, Could 6, 2021. REUTERS/Yara Nardi

Close by is the Napolitano restaurant, which makes use of a brick oven.

“I wouldn’t even consider consuming a pizza made by a machine,” mentioned Giovanni Campana, biting into one.

Esposito, who made a pizza match for a queen 132 years in the past, would seemingly agree.

Further reporting by Eleanor Biles and Philip Pullella, writing by Philip Pullella Modifying by Raissa Kasolowsky



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