By JESSICA DaMASSA, WTF HEALTH
Digital-first main care firm Firefly Well being is turning into a well being plan! Backed by a $40M Collection B, CEO Fay Rotenberg and Government Chairman Jonathan Bush cease by to clarify how they’re offering “half-price healthcare that’s twice nearly as good.” (Or, as solely Jonathan can put it: “we’re a bloat-less Kaiser.”) All kidding apart, some big-name well being innovation buyers aren’t solely behind this increase (Andreessen Horowitz led, F-Prime Capital and Oak HC/FT dipped again in), but in addition this concept to wrap a profit round Firefly’s digitally-driven complete care mannequin. Already in-market, the brand new benefit-plus-care product is aimed squarely at mid-sized/small, fully-insured employers – retailers with 50-500 staff which, proper now, have restricted choices for dramatically altering their healthcare spend or having the ability to construct out their very own advantages the identical means massive self-insured employers can.
Fay and Jonathan get into the small print about how they’re extending their “Marie Kondo-ing” of healthcare supply – which has to date netted some fairly spectacular well being outcomes, value financial savings, and a 92 Internet Promoter Rating – into healthcare financing.
BONUS: Tune in round 25:30 and stick round for a couple of minutes as Jonathan weighs in on the well being tech funding increase, the way it compares to the EMR arms race days of ole, and whether or not or not he thinks he can beat Glen Tullman’s $14.5B valuation if/when Firefly goes public. HA!
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