I’m a podcaster who makes podcasts. You’re a podcast listener who listens to podcasts.
This can be a podcast by a podcaster about podcasts for individuals who take heed to podcasts. As a result of a podcast about podcasting is the final word podcast for podcasters.
Be taught extra about podcasts on this episode of the All the pieces In every single place Every day….Podcast.
This episode is sponsored by Skillshare.
I’ve talked about earlier than about how Skillshare has movies to cowl virtually any topic you’d want to study.
Properly, in case you are considering launching your individual podcast, Skillshare may help you on the market as nicely. They’ve movies on each facet of podcasting, from the way to decide a microphone, to the way to get every thing arrange on the again finish, to the way to enhancing in your exhibits.
With Skillshare premium you may have limitless entry to every thing for as little as $8.25 monthly.
Go to All the pieces-In every single place.com/skillshare to get a free 2-Week trial of Skillshare Premium Membership, or simply click on on the hyperlink within the present notes.
Consider it or not, the historical past of digital audio goes again to earlier than the appearance of computer systems.
Should you consider a sound wave as one thing like a sine wave or the squiggly line that you simply see on an oscilloscope, the strategy of creating that digital was developed approach again in 1937. The method, known as Pulse-code modulation, principally concerned breaking apart the wave into particular person elements and representing every half digitally.
Digital audio recording started getting used regularly within the Nineteen Seventies and it was lastly utilized in business audio with the discharge of the Compact Disk format within the early Nineteen Eighties.
None of this has something to do with podcasts, nonetheless.
Digital audio can take up loads of area and the file sizes might be fairly giant.
With the rise of the web within the Nineteen Nineties, it was doable to ship any method of digital recordsdata over a pc community. Nonetheless, sending giant audio recordsdata was not sensible.
A CD might retailer about 700 megabits of information. The music on a CD was uncompressed and making an attempt to ship 700 megabits over a 9600 baud modem was a time-consuming prospect, to say the least.
Work on compressing digital audio recordsdata to make them smaller was begun earlier than we had a factor known as the world broad internet.
Transferring Photos Consultants Group, generally known as MPEG, is part of the Worldwide Requirements Group, or ISO. They set requirements for media encoding.
The top results of their efforts was the MPEG-1 Audio Layer III, or as we all know it, MP3.
There’s a complete lot in regards to the MP3 format and the way it happened, nevertheless it’s a really lengthy story and probably not related to this episode, so I’ll depart it for a later day. I’ll level out that the music they used to essentially work out the kinks within the format was Tom’s Diner by Susanne Vega.
Suffice it to say, the MP3 format was in a position to compress digital audio recordsdata anyplace from 75 to 95%. It grew to become the preferred audio format on the Web within the Nineteen Nineties and it nonetheless stays so as we speak. There are various different audio codecs on the market, however they actually aren’t central to the story of podcasting. As proof, I provide the truth that these phrases you might be listening to proper now are being delivered on an MP3 file.
MP3 grew to become the format for digitizing music and MP3 gamers grew to become common. Essentially the most profitable and common MP3 participant was launched by Apple in 2001, the iPod.
Across the launch of the iPod within the late 90s and early 2000s there developed the development of weblogs, also referred to as blogs. Some folks started taking the running a blog idea and adapting it to audio. It was generally known as audio running a blog.
The time period podcasting was first utilized in February 2004 by Ben Hammersley, who was a journalist for the British newspaper The Guardian.
The time period was finally picked up by former MTV VJ Adam Curry who popularized the time period. Curry has subsequently been named the godfather of podcasting, or the Podfather.
The time period podcast is what is named a portmanteau, which is when two phrases are mixed to create a brand new phrase. On this case, it’s a mixture of iPod and broadcast.
The time period iPod was created by Vinnie Chieco, who was a contract copywriter working for Apple. When he noticed the primary prototype gadget, it reminded him of the small pods from the film 2001: A House Odyssey.
The white shade of the participant and the round interface appeared just like the pod bay doorways on the ship within the film: Discovery One. Likewise, the pods have been smaller extensions of the primary ship, similar to the iPod can be an extension of a pc that managed the recordsdata on the gadget.
The time period broadcast clearly refers to a widespread message despatched over an digital medium like radio or tv. Nonetheless, the unique which means of broadcast got here from agriculture. To forged means to throw. Broadcasting was throwing seeds by hand over a large space.
Downloading an audio file from the web doesn’t fairly a podcast make. There’s one different factor that has made podcasting into what it’s as we speak: RSS.
RSS stands for Actually Easy Syndication.
An RSS file is a textual content file that’s designed to be learn by functions or units. It’s a single file that’s up to date at any time when the positioning it’s tied to is up to date.
The RSS file sits at a URL similar to a webpage. Whenever you subscribe to a podcast, your podcatcher, or podcast app, will retailer that URL and periodically examine it to see if it has been up to date.
Your podcatcher may robotically examine a number of occasions a day, otherwise you may have the ability to manually up to date it. That file will then have a URL that may direct the appliance to the place it could possibly discover the audio file to obtain.
So to place all of it collectively within the case of this present, after I report it, I’ll add an MP3 file to my podcast internet hosting website.
As soon as the audio file is uploaded, together with different descriptive details about the episode, the RSS file for my podcast might be up to date as nicely.
Your podcast listening software, which may be Apple Podcasts, Google Podcasts, Podcast Republic, Podcast Addict, Spotify, or many others, will in some unspecified time in the future examine my RSS file in case you are following my podcast.
When the appliance sees that the RSS file was up to date, it should then obtain the audio file for the most recent episode the place you may take heed to it at your leisure.
Firms like Apple or Spotify don’t host most podcasts, regardless that you’ll find podcasts on their apps. They’re easy directories that catalog the entire podcast RSS feeds. There are various directories that catalog podcasts and so they all are simply directories of RSS feed URLs.
Even though just a few firms have the apps which most individuals use, podcasting is decentralized. You may take heed to 10 podcasts, and all 10 may be hosted by separate firms. There isn’t any one firm that controls podcasting.
There are at the moment over 2.2 million podcasts in line with PodcastIndex.org, which is making an attempt to be probably the most complete listing of podcasts.
Nonetheless, the overwhelming majority of them have been deserted. Solely 13.8% of podcasts have been up to date within the final 30 days, and solely 17.2% have been up to date within the final 60 days. Solely 3% have been up to date within the final 3 days, which suggests solely about 1 p.c or much less of all podcasts are literally up to date each day.
There are a small variety of exhibits which get the overwhelming majority of listens. Over half of all podcasts don’t get greater than 26 downloads, 7 days after launch.
The highest 1% of podcasts recover from 3,000 downloads per episode at the least 7 days from launch.
Podcasting has principally been rising yearly for the final 15 years.
At present, 28% of all People are weekly podcast listeners and 62% take heed to some type of on-line audio each week.
The quantity of promoting spent on the complete podcast business, and that’s all of the promoting on each episode of each podcast, is just about twice the quantity spent on the 2021 Tremendous Bowl.
So in case you are driving in your automobile or out strolling your canine and you might be having fun with a podcast, take a second to understand the historical past behind this phenomenon and the worldwide on-line ecosystem which is podcasting.
Subscribe Apple Podcasts | Google Podcasts | Spotify | AmazonCastbox | Stitcher | Podcast …